Hello, I'm Salma
As an industrial product designer with five years of experience in jewelry design, I was drawn to this craft by a deep passion for form and material.
My mission is to create limited, original jewelry pieces inspired by the timeless beauty of nature. Through carefully handcrafted designs in materials such as copper and silver, we aim to offer distinctive statement pieces that combine elegance, durability, and individuality. Each creation is designed to foster a deeper connection between the wearer and the natural world, celebrating beauty in its most authentic and enduring form.
Brand Philosophy
My designs are rooted in nature’s beauty, serving as a lasting source of inspiration. Each piece is a limited, original creation, carefully crafted by hand in materials like copper and silver. These statement pieces connect the wearer to a natural elegance that is both timeless and distinctive. This philosophy is not simply a brand; it is a celebration of nature’s infinite beauty, expressed in every carefully crafted piece.
Vision
My vision is to expand across Europe, becoming a leading jewelry brand known for its annual new collections. Over time, we will integrate fine jewelry designs and offer bespoke consultation services, ensuring each piece is a timeless reflection of natural elegance and individuality.
Jewelry Design Contest Award Winner
Dec 2022 | Azza Fahmy & Nebu Expo Jewelry Design Contest.
Design of a piece of jewelry on the theme of “Egyptian Heritage”; 7th place recognized among 300+ participants worldwide.